Strategy first.
Brand
forward.
BOUTIQUE CREATIVE AGENCY
Baxter & Co. builds the strategic foundation that transforms founder-led businesses into recognized, trusted brands.
"Your story is the foundation of your strategy."
THE BAXTER & CO. PHILOSOPHY
We don't start with a logo. We start with the question most agencies skip: what does this brand actually need to say, and who does it need to say it to? The creative follows the strategy — not the other way around.
OUR APPROACH
Clarity first.
Then everything
else.
01
Brand Strategy
We clarify what isn't landing and define a brand that communicates with precision. Through strategy-first thinking, we refine your positioning, messaging, and direction so every touchpoint tells the same story.
02
Creative Development
We translate strategy into a cohesive creative system across every touchpoint. From visual identity to content, we create work that is consistent, considered, and reinforces trust at every stage of the buyer journey.
03
Presence Management
We oversee how your brand shows up across all platforms. From planning to performance, we manage the details so your brand builds credibility consistently — without you managing every post.
Brand Strategy • Founder-Led Brands • Visual Identity • Content Direction • Messaging Systems • 90-Day Transformation • On-Demand Projects
Founded by Rachael Baxter, Baxter & Co. was built on a single conviction: story and strategy are not separate disciplines. When a founder's story is clear, the creative direction becomes obvious, the messaging becomes consistent, and the right people start finding them.
"The most powerful move a founder can make is getting clear on who they are and ensuring their brand reflects it consistently, at every stage, across every touchpoint."
OUR PHILOSOPHY
Your story shapes
your
strategy.
Baxter & Co. works with founders at a distinct moment of change — stepping into a new chapter, entering a new phase of growth, or making a strategic pivot. Often, the business has evolved but the brand is still telling the old story.
WHO WE WORK WITH
The right moment
to work with us.
The brand feels off
You've grown, but something about how you show up doesn't reflect where you are anymore.
1
2
Visibility without clarity
You're putting content out but it's not attracting the right clients or converting the way it should.
Ready for the next level
You're entering a new market, raising capital, or repositioning and the brand needs to keep up.
3
Inconsistent presence
Different platforms, messages, and looks. The brand isn't telling one cohesive story.
4
The pitch doesn't land
You can explain the business in person but the website, deck, or content doesn't capture it.
5
Starting with intention
You're launching and want to get it right from the beginning — strategy before execution.
